Performance Marketing
Some of the paid projects I’ve worked on and their results, strategies, and contingencies.
Maximizing Performance on a Limited Budget
Lead Generation Campaign
328 Leads | $3.05 CPL | 29K Impressions | Managed $999 Spend
The Challenge
A local home services client needed to drive qualified leads for a new Indoor Air Quality installation promotion with a tight budget under $1,000, a 30-day window, and a narrow geographic service area to work within.
The Strategy
Built a Meta lead generation campaign using zip code targeting, segmented audiences, and A/B creative testing to identify the highest-performing messaging while maximizing budget efficiency.
The Result
328 Leads
$3.05 Cost per Lead
29,290 Impressions
10,771 Reach
99.9% Budget Utilization
Scaling Lead Generation Across Multiple Campaign Objectives.
Full-Funnel Lead Generation
5,376 Leads | $26K Managed Ad Spend | $3.84 CPL | Awareness • Traffic • Lead Generation
The Challenge
A growing HVAC company needed to increase lead volume while supporting long-term brand awareness across a larger monthly media investment.
The Strategy
Designed a multi-objective Meta strategy combining awareness, traffic, and lead generation campaigns. Leveraged audience segmentation, creative diversification, and ongoing optimization to maximize lead quality while maintaining efficiency at scale.
The Result
5,376 Leads
$3.84 CPL
3% Conversion rate
