The Story

For 30 days, I transformed the client’s entire social media presence — custom-designed imagery, video content, and even their profile and cover photos — to honor Breast Cancer Awareness Month and rally their local community around a cause that hits close to home. I partnered with a local breast cancer organization to turn tune-ups into dollars, and the results spoke for themselves: donations tripled from 2024 to 2025.

The campaign drove +623 new followers, sparked a surge in brand awareness, and positioned my client as a business that genuinely shows up for its community.