Creative by nature, strategic by trade, I'm a digital marketer blending curiosity with data-driven strategy to build brands, grow audiences, and drive measurable results.
"The important thing is not to stop questioning. Curiosity has its own reason for existing." - Albert Einstein.
I'm a digital marketer who leads with curiosity and never stops asking 'what if?' I live for the strategy behind the scroll, building full-funnel campaigns that are as data-driven as they are creative.
I specialize in paid social and performance marketing, leveraging AI, audience insights, and a healthy obsession with performance data to create smarter systems, efficient workflows, and campaigns that actually move the needle. From Google Ads to Meta, TikTok, LinkedIn, and X, I bring hands-on media buying experience across platforms, managing budgets, optimizing bids, and making every dollar work harder.r.
I've partnered with UGC creators and influencers to bring authentic storytelling into campaigns, connecting brands with real voices that resonate and drive results. I'm not afraid to try a different way, challenge the default, or completely rethink the approach to find what actually works.
I love finding the intersection of creativity and data; that's where the magic happens.
10+ years of hands-on experience in digital + performance marketing.
Social Media Marketing
Social strategy + content creation
Organic content + execution
Platform management + growth
Digital Advertising
Paid social (Meta, TikTok, LinkedIn + X)
Ad strategy + creative direction
Budget management + optimization
Data + Analytics
Performance reporting + insights
Campaign measurement + KPIs
A/B testing + optimization
Growth Marketing
Lead generation + acquisition
Full-funnel campaign strategy
Scaling + performance optimization
Most Recent Project
Paid Social - Lead Generation + Growth Marketing
3% conversion rate on a hyper-local $999 budget.